Hitchcock Madrona pays homage to the Champion Reverse Weave sweatshirt. We’ve re-imagined this classic by removing the unflattering bottom band, adding a fun colored drawstring, and applying an unexpectedly dynamic fabric to the side panels. Fabric panels are sourced from vintage and/or extraordinary remnants found on our travels (anywhere from Wichita to Tokyo). Each sweatshirt is unique — just like you!

Feel free to leave us notes regarding your preferences (maybe you saw something you love on Instagram) but we love exercising our creative freedom designing your perfect combination.

Care: Pre-washed for no surprises. Machine washable, but please air dry (due to varying fabric response to extreme heat).