Hitchcock Madrona pays homage to the Champion Reverse Weave hoodie.

We’ve re-imagined this classic by removing the unflattering bottom band, adding a fun colored drawstring, and applying an unexpectedly dynamic fabric to the side panels. Fabric panels are sourced from vintage and/or extraordinary remnants found on our travels (anywhere from Wichita to Tokyo). Each hoodie is unique — just like you!

Care: Pre-washed for no surprises. Machine washable, but please air dry (due to varying fabric response to extreme heat).