Hitchcock Madrona pays homage to the Champion Reverse Weave hoodie. We’ve re-imagined this classic by removing the unflattering bottom band, adding a fun colored drawstring, and applying an unexpectedly dynamic fabric to the side panels. Fabric panels are sourced from vintage and/or extraordinary remnants found on our travels (anywhere from Wichita to Tokyo). Each hoodie is unique — just like you!

Our NEW Deluxe Designed Sweatshirt is a true expression of our creativity. We are continually inspired by rare and vintage fabrics, quirky combinations, alternative materials, and high quality ribbon. Several tailoring techniques have been used to create this “next level” sweatshirt. This is a collaboration so please leave feedback in “notes”- the more unique the better! We will take your inspiration and use our own design judgment.