Event Recap: Stormy Xenia Mara Trunk Show

Posted by & filed under Event, Fall Collections, Just In, Shop Design, Trunk Show, Uncategorized, Xenia Mara.

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Despite the stormy weather we had a wonderful trunk show of Xenia Mara Designs this past Saturday! Thank you to all who braved the wind, rain, and power outages to come to our event! Xenia has a beautiful collection this Fall and we still have many of her stunning pieces here at Hitchcock. Stop by the store to glimpse her gorgeous new goodies (including fabulous new styles from her Precious Collection – think raw diamonds and white rubies!).

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Xenia Mara necklaces hanging.

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Our beautiful friend Susie.

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Fall bouquets.

Thank you!

xKate

Behind the Curtain: India Event

Posted by & filed under Dustin, Lulu Frost, Shop Design, Travel, Trunk Show.

We thought it would be fun to show a few behind-the-scenes images of us getting ready for our India event. The day before around 4:30 we started arranging all the new jewelry and merchandising the store. It was a total overhaul! 80% of the product in the store is new and the windows had to be changed. Saturday was our big trunk show and now for the first time all of the jewelry we bought in India is on display. Thank you to everyone who stopped by for a glass of Indian beer or champagne!

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Hard at work!  My job is grouping and pricing all of the new styles. I also email my out-of-town clients anything that I think they need to see.

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A sampling of India-amazingness (plus some pieces by new Hitchcock Madrona artist Mariella Pilato). More on Mariella soon!

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Genius visual merchandiser Dustin (with his baby our Miele vacuum)!

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Dustin reconfigured the store for maximum India impact. He was here until about 10:00 pm merchandising. When I show up at 10:00 am it is always a treat to see what he has created.

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We mixed our colorful India jewels with the black/sparkle vibe of Lulu Frost and Venessa Arizaga. I love the stark contrast of the styles.

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Clutter becomes beauty – have I expressed how big our new rings are??

Thank you again to everyone who came to the event! We had a blast and sold lots of treasures.

XOXO

Erica

 

Windows: Vests and Scarves

Posted by & filed under Dustin, Just In, Shop Design.

We are so proud to introduce our most current passion project – vests!  Dustin and I designed these a few months ago and made six for the boutique.  They are inspired by a Victorian (circa 1913) Men’s Wool Vest I have in my collection.  We had them made in really fun colors.  The front is a light corduroy and the back panel is bright Madras fabric we sourced in India.  All have a cream satin lining and can be washed easily.  We are so excited that we could finally express ourselves through clothing.  They complement our new light weight cotton scarves made for us in Italy.

Corduroy and Madras Vests, hitchcock Madrona $145

Cotton Scarves, hitchcock Madrona $135

Dustin and I are happy to bring a little Double RL esthetic (Ralph Lauren’s vintage inspired line) to Madrona.  Can you tell we are fans?  Que the worn Levis and Carharts.

XOXO,

Erica

Windows: Pink and Yellow

Posted by & filed under Dustin, Pamela Love, Shop Design.

Dustin painted these old display panels that we had in the warehouse (aka my basement) and they look great!  The pastel colors allude to spring’s approach (please APPROACH!) yet the merchandise still addresses more spring showers.  Very appropriate for the seasonal “transition” we seem to be experiencing in Seattle right now.   I love the color combinations that he has created, as well as, the breadth of products being featured.

Tall Classic Barbour Tartan Boots $160 (we have size 8 and 9 left!)

This is possibly my favorite piece from Pamela Love’s spring/summer 2012 collection (love the Arch bracelet too!).  This necklace looks like it should be called “Sun Dial Collar” but I just made that up.  It works, right?  Sterling Silver and Bronze Arch Necklace, Pamela Love $598

Let me know if you would like more information regarding any of the other items in the front window.

XOXO,

Erica

Windows: Grandma's House

Posted by & filed under Dustin, Lulu Frost, Shop Design.

I am obsessed with the windows right now!  When I drove by the store on Monday morning I was so awe struck by the simple yet totally creative window display that Dustin created into the wee hours of Sunday morning.  They currently feature vintage inspired Lulu Frost necklaces on the left (perfect) and Barbour boots and bag on the right.  The architectural elements (we found the railing in the garbage) and vintage curtains remind me so much of our grandmother’s house in California.  She always wore bright, patterned, citrus colored house dresses and Rod Laver Adidas tennis shoes.  So cool.

Happy sunshine Madrona!

XOXO

Erica